🌱Segmentation

Learn how to get out most of user segments

What are user segments?

Segments provide an easy way to group users in your Trackey account. Segments can be used to trigger surveys, analyse your data, filter responses, etc.

Data-Driven & Manual Segments

→ Data-Driven Segments: Trackey allows product teams to create powerful user segments that allow you to group your users automatically based on events and behaviour.

→ Manual Segments: You can also group users manually, either by selecting them in your user list or by providing a list of users from an external source (e.g. another tool you are using)

Both segment types are managed in the “User Segments” section of your Trackey account.

How you can use segments in Trackey

User segments play an important role in Trackey and you’ll see them in many different places.

Segments allow you to:

• Create target audiences for upcoming surveys, to survey a specific group of users.

• Better analyze your survey data. Filter survey responses in your Reporting Dashboard.

• Show only specific answers in your feedback reports. (e.g. Power Users or NPS Promoters)

• Trigger an integration when a user enters a segment

• Send a notification to your team when a user enters a segment

The ability to create user segments based on traits and tracked events opens up many interesting use cases when targeting your users.

You can for example create segments based on subscription data and then compare how different customer groups responded to a survey.

Or you can survey users who performed (or did not perform) a certain action within your application.