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Segment (Cloud Source)

Segment Integration

Introduction

Our Segment integration makes it easy to set up a two-way data synchronisation between Segment and your Trackey account.
Trackey’s Cloud Source integration with Segment allows you to easily track events and update user traits in Segment, based on Trackey survey responses.
With the Trackey <> Segment integration, you can send qualitative insights collected from Trackey into your analytics, CRM, and marketing automation tools for deeper analysis and advanced user targeting.
This allows you to build a rich collection of zero-party data of your customers, which is crucial to your success in a privacy-first world.

Connect Segment (Cloud Source)

From Segment

  1. 1.
    Log into your organization’s Segment account.
  2. 2.
    Navigate to Sources, then click on Add Source.
  3. 3.
    Create a new server-side source. Choose HTTP API as the source type.
  4. 4.
    Copy the write key from this custom source - you’ll need to paste this into Trackey.
Choose HTTP API as the source type

From Trackey

  1. 1.
    Log into your Trackey dashboard and navigate to Integrations.
  2. 2.
    Click on Segment (Cloud Source) > Connect.
  3. 3.
    In the side panel that opens up, paste the write key of your Segment source.
  4. 4.
    Use the toggles to control whether or not you’d like to update user traits and track survey answers.
  5. 5.
    (Optional) customize the event name which is tracked for survey answers.
  6. 6.
    Save your work once finished.

Track Custom Events

If you selected “Track survey answers as events”, each answer to a survey question by any user will now be tracked as an event with the following properties:
Event Property
Example Value
question_title
How likely are you to recommend our product to your friends or colleagues?
question_description
This will help us improve your experience.
question_id
839264892y288682o20
survey
NPS Survey
integration ID
Trackey
type
nps
answer
8