Segment (Cloud Source)
Segment Integration
Introduction
Our Segment integration makes it easy to set up a two-way data synchronisation between Segment and your Trackey account.
Trackey’s Cloud Source integration with Segment allows you to easily track events and update user traits in Segment, based on Trackey survey responses.
With the Trackey <> Segment integration, you can send qualitative insights collected from Trackey into your analytics, CRM, and marketing automation tools for deeper analysis and advanced user targeting.
This allows you to build a rich collection of zero-party data of your customers, which is crucial to your success in a privacy-first world.
Connect Segment (Cloud Source)
From Segment
Log into your organization’s Segment account.
Navigate to Sources, then click on Add Source.
Create a new server-side source. Choose HTTP API as the source type.
Copy the write key from this custom source - you’ll need to paste this into Trackey.
From Trackey
Log into your Trackey dashboard and navigate to Integrations.
Click on Segment (Cloud Source) > Connect.
In the side panel that opens up, paste the write key of your Segment source.
Use the toggles to control whether or not you’d like to update user traits and track survey answers.
(Optional) customize the event name which is tracked for survey answers.
Save your work once finished.
Track Custom Events
If you selected “Track survey answers as events”, each answer to a survey question by any user will now be tracked as an event with the following properties:
| Event Property | Example Value |
|---|---|
question_title | How likely are you to recommend our product to your friends or colleagues? |
question_description | This will help us improve your experience. |
question_id | 839264892y288682o20 |
survey | NPS Survey |
integration ID | Trackey |
type | nps |
answer | 8 |
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