Event Tracking

Track user event data

Next to importing user traits, Trackey also lets you track user event data.

You can use event tracking to launch in-app surveys for users who performed – or didn’t – a specific action in your product.

You can track user events with our Web-Client and Mobile-SDKs, or use one of our backend integrations (e.g. Segment, REST API, …).

Once event data is collected in Trackey, you can use it to create data-driven user segments.

These segments can then be used as Target Audiences for your surveys or for data analysis in the reporting dashboard.

🤚🏽 Please note: All user events are tracked automatically when connecting a third-party data source such as Segment.